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schedule or as and when required by our customers
during the contracted period. Ad-hoc servicing
refers to the provision of our maintenance, repair or
replacement services for one-off transactions. We
advise our customers on suitable types of servicing
arrangements, based on information such as our
customers’ usage frequency, pattern and budget.
Commercial Projects
We provide air-conditioning installation services
for the commercial sector, such as factories,
offces, condominiums, schools and hospitals. Our
commercial projects entail the installation of air-
conditioning systems in both the public and private
sectors, from schools, hospitals to factories, offces,
and condominiums and other residential properties.
Our Commercial Projects division may be invited via
public tenders or by private invitations. For some
projects, we may provide only installation services,
whereas for others, we provide turnkey services,
including the procurement of air-conditioning
systems.
Our Commercial Projects segment possesses the
ability to manufacture customised air-conditioning
mechanical ventilation (“ACMV”) systems for our
installation projects. We also have the ability to
dismantle the air-conditioning units and transform
them into raw materials such as stainless steel and
copper. The resultant raw materials are sold as
scrap metal to local scrap dealers.
Integrated Projects
Our team of resourceful professionals offers top-
quality and customised Facilities Management
services, meeting the stringent requirements
of business customers with precision and
skill. Facilities Management services include
space planning, asset management and regular
maintenance to ensure smooth operations at
all times. Apart from the maintenance of air-
conditioning systems, Natural Cool’s Facilities
Management team has expertise in sanitisation of
buildings and maintaining lifts as well.
We see every challenge as an opportunity to excel.
In this dynamic industry that is constantly evolving,
we remain committed and driven to innovate and
diversify our portfolio of services to meet our
customers’ broad range of needs.
Trading
As the authorised dealer for many well-known
brands of air-conditioning systems, we engage
in the trading of these air-conditioning systems to
other entities in the business of retail installation.
In addition, we manufacture and sell our air-
conditioning components. Apart from our house
brands, we also stock and sell other brands of air-
conditioning components.
We also engage in the trading of tools such as
electrical drills, drain pumps, screws, bolts and nuts,
fasteners and silicon applicators which are used in
the installation and servicing of air-conditioning
systems.
Our Trading department acts as the central
procurement arm for our Aircon division. The
economies of scale derived by the Trading
department translate to savings for our Aircon
division and thus, allow us to position ourselves
strategically against our competitors.
Our Trading department currently manages fve
showrooms which are located in Defu Lane 10,
Woodlands Central, Tradehub 21, West Coast
Plaza and Junction 10. Customers of our Trading
department include Mechanical & Electrical (“M&E”)
contractors, other air-conditioning retailers and
contractors, import/export traders and residential
owners who make direct purchases.
Our team in the Trading department also provide
air-conditioning systems installation services to
residential households in both public and private
housing, which includes the HDB housing, private
condominiums, apartments, landed properties,
small retail outlets, restaurants and offces. Our
customers include residential owners, landlords,
tenants, M&E contractors, interior designers and
retail shop owners. These customers may have
approached us as walk-in customers at our display
showrooms, through sales calls to our sales hotline
or through referrals from our business associates or
repeat customers.
Currently, we have four “Buy and Fix” retail outlets
across Singapore. “Buy and Fix” is a one stop
destination which aims to provide customers with
a pleasurable shopping experience. Our privileged
position as the leading authorised dealer for
NATURAL COOL HOLDINGS LIMITED
Annual Report 2011 12
Operations
Review