Page 13 - ar2011

With the heated property market being weighed
down by ongoing government interventions and
the construction industry being restrained by rising
costs and increasing levies, 2011 proved to be
challenging for Natural Cool.
Asoneof thefrst industryplayers to integrateboth the
switchgear and air-conditioning business segments
in the power management and temperature-control
of both commercial and residential properties,
our integration strategy has once again given us
a competitive edge. With our ability to provide a
comprehensive range of products and solutions,
we are well positioned to manoeuvre through the
challenges arising in the industry.
We continue to streamline our Group’s operations
into two Strategic Business Divisions, namely Aircon
and Switchgear.
THE AIRCON DIVISION
The Aircon division further divides into 4 segments:
• Installation and Servicing
• Commercial Projects
• Integrated Projects
• Trading
Installation and Servicing Segment
Natural Cool provides air-conditioning systems
installation services to residential households in
both public and private housing, which include HDB
housing, private condominiums, apartments, landed
properties, small retail outlets, restaurants and
offces. Our customers include residential owners,
landlords and tenants.
We also provide air-conditioning system
maintenance, repair and replacement services to
residential households in public and private housing,
landed properties, and small retail outlets and
restaurants. Our customers are served, pursuant
to existing contracts or on an ad-hoc basis.
Contract servicing entails the provision of packaged
maintenance services for a certain number of times
conducted on a regular basis within a period of time,
typically for a year. Depending on usage frequency
and pattern, as well as customers’ preferences,
we have contract servicing packages catered for
four to twelve times a year based on equal period
NATURAL COOL HOLDINGS LIMITED
Annual Report 2011 11
Operations
Review