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renowned brands for electrical appliances and
air-conditioning systems allows us to provide
competitive pricing, offering the best deals to the
Singapore market.
THE SWITCHGEAR DIVISION
As a major specialist in switchgear design and
manufacturing in Singapore, our switchgear products
are used extensively in every class of building
and construction developments. Our main market
segments include residential, commercial, industrial,
public institutions and key transport networks. Being
a veteran in the switchgear industry, every effort is
made to ensure our switchgear products not only
meet the stringent criteria set by customers but also
the rigorous Type Test safety standards stipulated by
the Association of Short-Circuit Testing Authorities.
Following the formation of Gathergates Group
in 2009, the rebranding of the Group’s existing
switchgear products – “S-Team” and “Titans” –
under the enhanced brand “Gathergates” has been
gaining considerable recognition in the industry.
The successful rebranding under “Gathergates” has
helped pave the way for all critical business process
integration between the subsidiaries, namely S-Team
Switchgear Private Limited and Titans Power
System Pte Ltd. To begin with, S-Team Switchgear
Private Limited has been renamed as Gathergates
Switchgear Pte Ltd with the business functions of
Titans Power System Pte Ltd being subsumed under
the new entity.
The integration of key operations such as production
and procurement, sales and marketing, human
resources, etc, allows for greater coordination and
effciency which translates into more responsive
and higher level of service for our customers. Apart
from the business integration, the Division also
undertook initiatives to improve the planning and
communication system among departments for
enhanced productivity. One such effort included the
implementation of our Enterprise Resource Planning
or ERP system.
The year under review also saw the consolidation of
manufacturing activities at our plants in Malaysia.
More equipment were added to the production line
as the factory took on the entire structure and metal
fabrication needs of the Group. In addition, a two-
NATURAL COOL HOLDINGS LIMITED
Annual Report 2011 13