Page 3 - ar2011

VISION
Natural Cool, the preferred choice in building solutions
MISSION
Enhancing the strength and trust in our Brand Name through:
• Safe, Superior, Reliable Products and Services
• Strategic Planning
OUR VALUES
Our Name, Our Brand – We fulfll promises to shareholders, customers and employees
Customer Focus – Customer satisfaction is our ultimate duty and responsibility
People Development – We identify and drive every staff to their fullest potential
Teamwork & Unity – We win and grow through teamwork & unity
Creativity – Our innovation sets us apart of the rest
Safety – Above all, we value lives and assets
PAVING THE WAY FORWARD
In industries where we operate, everyone puts a premium on expertise. Customers
are more discerning than ever, that is why we have always been delivering quality
products. It is the inherent mastery of our services that gives us our competitive edge.
It is this same skill combined with our relentless attitude to pursue new opportunities
that will fuel us as we move forward.
NATURAL COOL HOLDINGS LIMITED
Annual Report 2011 1